Planning and assessing Essay Example | Topics and Well Written Essays - 2000 words

Planning and assessing - Essay Example tion criteria of the best learners, provide a mechanism of evaluation of learners through a given program and motivate and encourage the learners in their undertaking (Armitage et al, 2012). There has been a rise in debate about the relevance of assessment in education, why can’t students be allowed to handle education matters on their own? It is the question frequently asked by those who propagate against assessment in education. However, assessment can be connected to a wide range of stakeholders. Parents, the government, education institutions and the learners themselves need to know the level and magnitude of their performance. No one will want to incur huge costs on learning and does not feel contented with the resultant service being offered. Thus, teachers and other stakeholders have to come up with techniques which will depict the rate of performance of the learners. According to Tummons, assessment is not only an attribute which is undertaken by the learners, but it is also an approach which boosts the morale of the learners in their studies. For instance, when a learner is able to take, a continuous evaluation test, they will tend to work harder each time another paper comes up. This is more positive as compared to situations where the learners are not subjected to any assessment. The effectiveness of the evaluation process underlies under those who engage in the whole cycle. Individuals who introduce the mechanism have to be properly equipped to handle any challenges that may arise in the process; in addition the process has to be friendly (Tummons, 2007). The assessment encompasses three approaches, it commences with the formative assessment to interim assessment to summative assessment in the whole period of the learners in a particular grade. The main purpose of superimposing all the three in the curriculum is to offer a wide platform of learning. For instance, it will aid the students to have a wide scope of learning; formative and intermediate

Geico ad campaigns and how they made the company successful Research Paper

Geico ad campaigns and how they made the company successful - Research Paper Example dvertisement campaigns strategy of GEICO integrates within it, and incorporates a vivid amount of mail circulars, radio advertisements, television parody and other forms of advertisements. The company has primarily utilized the punch line, which is "fifteen minutes could save you fifteen percent or more on car insurance." According to the owner of GEICO, Warren Buffett, approximately more than 40% of Americans are capable of making big savings on their money by utilizing the services and features of GEICO. He also mentioned that, if possible, then he could even have invested $2 billion merely on the advertisements of the company. There have been numerous advertisements of GEICO which have become the memorable one shot ads. They include many the following: A man owns a dog who wears a fire propinquity suit and a man's dog wears a fire proximity suit as he distributes the insurance company’s competing bill for the reason that it is "too hot to handle". The duck is on the adverti sement and is found saying (while clearing throat), "Am I on? GEICO could save you hundreds of money on car insurance. Result..." The bill is then removed by the duck and, in its place, a smaller bill is shown, while saying, "...Smaller bill." Another impressive advertisement shows that a long distance phone call is placed by a man through the operator. He uses the code name Bob Wehaddababyitsaboy in order to evade the call charges which could be billed to the recipient of the call. This commercial was run on for several weeks over the televisions and was named joke and had a pitch for GEICO. The ad was accompanied by the shot of a man who was shown further exploiting his name trick on the telephone. He was seen saying "Last name is Wehadababyitsaboyandweighs8pounds3ouncesandisdoingfine". This... Geico Ad Campaigns In the current era of increasing modernization, technical advancements and upgradations, the companies have widely taken the opportunities offered by the diverse media to present their distinctly produced goods and services.There have been numerous advertisements of GEICO which have become the memorable one shot ads.They include many the following: A man owns a dog who wears a fire propinquity suit and a man's dog wears a fire proximity suit as he distributes the insurance company’s competing bill for the reason that it is "too hot to handle".ïÆ'Ëœ The duck is on the advertisement and is found saying (while clearing throat), "Am I on? GEICO could save you hundreds of money on car insurance. Result..." The bill is then removed by the duck and, in its place, a smaller bill is shown, while saying, "...Smaller bill." ïÆ'Ëœ Another impressive advertisement shows that a long distance phone call is placed by a man through the operator. He uses the code name Bob Wehaddababyitsaboy in order to evade the call charges which could be billed to the recipient of the call. This commercial was run on for several weeks over the televisions and was named joke and had a pitch for GEICO. The ad was accompanied by the shot of a man who was shown further exploiting his name trick on the telephone. He was seen saying "Last name is Wehadababyitsaboyandweighs8pounds3ouncesandisdoingfine". This commercial had captured the attention of many viewers and had increased the popularity of the company.